Privacy Policy
Last updated: 3 November 2026. Charmly is an app that helps you write replies to messages. This page explains what we handle and why.
What you give us
- Screenshots and text you submit. They are sent to our server and to our AI provider (Anthropic) solely to read the conversation and generate replies. We do not store the screenshots. We store only the text of the conversation and the replies for your History, so you can find them later — you can delete any item, or everything, at any time.
- Calibration answers. Your five vibe-check answers produce a style profile used in generating replies.
- A random device identifier created by the app (not your advertising ID) so we can keep your charms, subscription status and history. We do not ask for your name, email or phone number.
- Purchase information. Subscriptions are handled by Apple. We receive a signed transaction so we can unlock Pro; we never see your payment details.
What we do not do
- We do not sell your data and we do not use your conversations to train AI models.
- We do not write conversation content to our logs.
Third parties
Anthropic processes submitted content to generate replies under its API terms. Apple processes payments and, if you allow it, app-tracking measurements used to understand which ads bring people to the app.
Tracking
The app may ask permission to track you across other companies’ apps and websites (Apple’s App Tracking Transparency prompt). It is optional; the app works the same if you decline.
Your choices
Open Menu → Delete my data to erase your profile, history and charms from our servers and your device. You can also email us and we will do it for you.
Children
Charmly is not directed to anyone under 17.